Why We Started This
Back in early 2019, I was watching foreign investment firms make the same mistakes over and over in Seoul. They'd bring Western analysis models and wonder why Korean retail investors behaved differently than their spreadsheets predicted.
The problem wasn't their math – it was context. Korean market sentiment moves differently. Family investment decisions here involve considerations that don't exist in New York or London.
Here's what clicked for us: Traditional financial analysis works fine for big institutional moves, but it misses the nuanced patterns that drive day-to-day market behavior in Korea.
So we built something different. Not revolutionary or groundbreaking – just analysis that accounts for how Korean markets actually work, rather than how textbooks say they should work.